How do publishing companies in China use WeChat official accounts for marketing and other functions?

What is the difference between a subscription and a service account?

How do users access and follow accounts? How can user behaviour be tracked?

Some publishing entities in China

choose a WeChat official account

presence over a company website.

This universal app, in marketing

terms, represents LinkedIn, X

(Twitter), MailChimp rolled into one.

The slides offer some further tips.